
Blueprint Branding with Soul
The Blueprint Branding with Soul is your guide to DIY your soulful branding journey!
I’ve taken allll of my years & knowledge of being an Energy Brand Designer and Strategist and put it into this self study program for those who want to build their champagne brand on a limited budget.
This program is designed for you to easily take control & build your beautiful brand from an experts level!
**YES, your Brand is so much more than just a logo and pretty colors; there are a ton of elements that support it! **
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CLINICAL CONSULTING TO OPTIMIZE YOUR HEALTH & WELLNESS PROVIDED SERVICES
Hello & Welcome,
I am Avery Lane - an intuitive clinical wellness consultant for a variety of health and wellness service providers looking to create more freedom, creativity, enjoyment, income, and ultimately work less and receive more income with the vision you have for your clinical setting.
Through my proven strategic approach to create the individual results you are looking for in your business plan and elevating your personal growth mindset to do so - you not only will achieve the results of a successfully ran clinic but feel confident while doing so.
I have a unique position myself; as I have worked in a variety of positions inside of various healthcare settings and have proudly been apart of building their corporate and private practices. As well as have a strong success rate in my own private business development service of building personal business's marketing, branding, and development.
Taking both skill sets, with over 8 years of experience, and both health care and business development educational backgrounds and combining them to support you in developing your clinical setting from a strong foundational standpoint, to steady patient retention.

MY APPROACH:
Your business vision is unique, as it should be! It is my professional background and highest intention to come in with a foundational strategic approach to set up, improve, and the foundation of your business to support any economical changes and have long lasting successful results.
We will make sure your clinic is built from the foundation up, so in turn you have no loose ends, rocky marketing or slippery unaligned clients and employees




AUDIT
STRATEGIZE
IMPLEMENT
EVALUATE & ADJUST
DURING OUR TIME TOGETHER:
In your Awaken to Wellness Clinical Consulting Package you will receive an entire 4 consecutive months dedicated to the following 4 foundational areas and more in your - each landmark listed below is included in the entire consulting agreement and are not available as individual services. As it is important they go hand and hand to compliment each other in achieving the next level of your wellness service providing success. The following pillars are laid out in the order in which we will be addressing them, they are as followed:
AUDIT

Starting out our time together with a business audit is the whole reason you are here, on the Awaken to Wellness consulting journey to see what Avery Lane has to offer to make your business goals a success! An audit an in-depth and in our opinion; the most foundationally effective way to make sure your business is positioned well and stands out from the crowd, giving your potential customers a high-level experience, knowing exactly what is going on inside of your business. In this step we discovery what's working for you, what isn't working for you... what you're wasting your time on. During the audit of your business we work side by side in putting together the indepths findings of your business elements and finding the root of why you are exactly where you are in your business.
Our Audit includes but is not limited to:
✗ Reflect on Your Business as a Whole
✗ Receive an Internal Audit
✗ Use of Time, Resources, Strategies
✗ Your Current Business, Brand, and Marketing Set Up
✗ A Thorough SWOT Analysis
✗ Comparison of Goals and Values
✗ & More.
Grab our FREE miniature self-audit workbook here before diving deeper into the 1:1 service you deserve to experience for your clinical setting.
STRATEGIZE

The next landmark step and 30 days of your consulting service will be dedicated to your own unique business strategy and brand identity as well as foundational strategy for your business with room for future growth! Having a clear and focused strategy is critically important to the success of your business, and without a well-defined strategy, yours may stall or even fail. If you can take the emotion out of your decision-making process, you'll have a business and a team that is more focused, more productive, and more profitable. When leaders formulate a strategy, it helps them understand their strengths and weaknesses. This way, they can capitalize on what they are good at and improve on their weaker aspects. It ensures that every aspect of a business is planned. This means more efficiency and better and more effective plans.
Take your own SWOT Analysis study here to see where you're at and when you're ready; book your clinical consultation call so we can not only connect on your own personal goals, visions, strengths, opportunities but create a one of a kind - 1:1 personalized strategic approach to your next 4 months.
When Focusing On Your Strategy: It is important to me that your strategy is concert with room to grow, I specialize in doing this by focusing on a few areas being;
✗ Strategic Brand Analysis
✗ Strategic Identity Systems
✗ Service and Offering Funnels
✗ Various Marketing Objectives
✗ Value Propositions
✗ Credibility
✗ Inside Staffing SOP's
✗Relationship Rappor and Retention
✗Product Development and Loyalty / Membership Services
✗ & SO MUCH MORE!
IMPLEMENT

Probably my personal most favorite part in our journey together is the implementation phase. This is where our 'hands on solely invested in your clinic approach' comes in deeply into action to give you the most amazing support, and in depth service to support your new strategy and see the results you desire to experience. Unlike other consultants who give you the strategy and wish you the best, Avery Lane sticks around to make sure you are not being led blindly and goes above in beyond by supporting your day to day operations, onboarding, hiring, SOP's and areas of expansion.
Implementation will look very different for your own unique game plan we create for your clinic.
Implementation can Include:
✗ Outsourcing: Systems, Marketing Management Teams
✗ Hiring Process for Staffing
✗ PR Acquisitions
✗ New Brand Identity Launch
✗ Strategic Identity Systems
✗ Activating Service Funnels
✗ Various Marketing Plans In Motion
✗ Credibility Building
✗ Community Relation, Liaisons, Networking
✗ Inside Staff Onboarding, Re-training, etc
✗Product Implementation and Visibility
✗ Loyalty Clubs / Membership Services Introductions
✗ & SO MUCH MORE!

EVALUATE & ADJUST
Evaluation will help us identify areas for improvement after some time in the implementation stage and ultimately help you realize and refine your goals more efficiently. Strategic evaluation is an important tool for assessing how well your business has performed, relative to its goals. It's an important way to reflect on achievements and shortcomings, and is also useful for reexamining the goals themselves, which may have been set at a different time, under different circumstances. There's no one-size-fits-all when it comes to your business strategy. Every company is different, and your business strategy will need to take your industry, size, and market needs into careful consideration. Some industries are more dynamic and fast-paced than others.
You will not be able to provide an accurate business evaluation for about 120 - 180 days into your new laid business plan. Business evaluations should be done quarterly, every 6 months and should never go longer than a year without a proper business evaluation and audit. After we have evaluated and any adjusted have been made - we will begin to offboard your consulting services and allow you to start to cultivate the freedom from your new
SCHEDULE YOUR INITIAL CONSULT:
Schedule your initial consultation so we can discuss what it is you're looking for, wanting to accomplish, the visionary outcomes you desire to experince, and to see if you are the right fit for our team to invest our time into you!
Your business vision is unique, as it should be!
It is my professional background and highest intention to come in with a foundational strategic approach to set up, improve, and the foundation of your business to support any economical changes and have long lasting successful results.
We will make sure your clinic is built from the foundation up, so in turn you have no loose ends, rocky marketing or slippery unaligned clients and employees
OUR TIME TOGETHER INCLUDES:
It's important that you understand right up front what our time together looks like. Because I am dedicating the next 4 months to you and your business - you receive nothing less than my full undivided attention.
This includes:
x 4 Months Solely Focused on Your Clinical Success Setting
x A Full Business Audit, Rebrand, Business Strategy, and Action plan
x 1hr 1:1 Consulting Sessions 3 days a week (in-person or virtual)
x Brand Restructure, Identity & Creation
x Marketing Strategy per Various Service and Offerings
x HR Support - (vetting, hiring and outsourcing implementation teams)
x Collaboration of Onboarding and SOP's According to Your Practice
x Option to Add-On Website Design for $2,800 (HIPAA Compliant)
TOTAL INVESTMENT OPPORTUNITY: $9,987
a variety of payment schedules available - inquire within.
Please Note: for the respect and dedication to your practice - I focus solely on one clinical setting at a time - please inquire for availability and wait list opportunities if I am currently in a case study. Additionally, this is a consulting service not a "done for you" service, as this is your business and it is required you are hands on and motivated to see the success of your efforts. Any and all marketing implementation strategies will be acquired and completed by a 3rd party expert of our co-choosing.
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PAST CLIENT CASE STUDIES

2021 CONSULTING PROVIDED:
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New Business Creation
-
Business Plan, Marketing Plans, Launch Plans
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New EHR Systems in Place
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New SOP's
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Website, Brand Design
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Market Positioning
-
Influencer Promotions
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Service Operations
-
Membership Structuring
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Passive Income Streams and Subscriptions
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New Staff Hiring and Onboarding


2019 CONSULTING PROVIDED:
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Rebranding
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Passive Income Stream Creations
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Membership Structuring
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Website, Brand Design
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PR Presences
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Expert Education and Positioning


2018 CONSULTING PROVIDED:
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Service Operations
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Rebranding
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Membership Structuring
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Staff Change Over & Re-Training
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New SOP's
-
Website, Brand Design
-
PR Presences & Awards Won
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Coordinating & New EHR Systems in Place

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2019 CONSULTING PROVIDED:
-
New Business Creation
-
Business Plan, Marketing Plans, Launch Plans
-
Market Positioning
-
Influencer Promotions
-
Service Operations
-
Membership Structuring
-
New SOP's
-
Website, Brand Design
-
New Staff Hiring and Onboarding
-
New EHR Systems in Place
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2018 CONSULTING PROVIDED:
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Brand Identity
-
Community Reachout
-
Brand Design, Positioning and Aesthetics
-
Social Media Marketing Strategy
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Passive Income Stream Strategies
-
Activating Service Funnels
-
Various Marketing Plans In Motion
-
Credibility Building

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2017 CONSULTING PROVIDED:
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New Location District Expansion
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Strategic Operations
-
Community Liaison
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Client and Caregiver Coordinating
-
Staff Hiring & Training Guidance
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New SOP's in Place
-
Brand Presences & Awareness
-
Relationship Raptor and Retention
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